Market Opportunity Assessment

  • Case Study:
  • Commercialization Function
  • Concept to Clinical Stage
  • Research Institute


A leading Korean Research Institute required opportunity assessments of their research portfolio to identify programs of high commercial potential.

Approach & Deliverables

  1. Developed Metrics for ranking and prioritizing research programs and reviewed all assets identifying top five for further assessment
  2. Performed opportunity assessment including scientific, clinical development, and market need on top-ranked assets
  3. Led additional PoC studies
  4. Created preclinical development plan and led work for lead program



  • Identified lead programs with commercial potential
  • Gained approval of multi-year funding and translational development plan for top ranked programs