Market Adoption & Growth Plans

  • Case Study:
  • Cell Therapy
  • GMP System


Leading Japanese conglomerate with new cell therapy manufacturing system (GMP plug-n-play) in alpha-stage required development and commercialization plan.

Approach & Deliverables

  1. Completed primary and secondary market research across cell therapy and associated bio-manufacturing
  2. Performed opportunity assessment and competitive landscape analysis
  3. Performed Voice of Customer research
  4. Refined system’s value proposition, competitive differentiation and positioning
  5. Led strategic partnering activities


  • Final format for system defined and in design phase
  • Multiple partnerships both completed and in progress
  • Japanese regulatory pathway cleared