Client
Leading Japanese conglomerate with new cell therapy manufacturing system (GMP plug-n-play) in alpha-stage required development and commercialization plan.
Approach & Deliverables
- Completed primary and secondary market research across cell therapy and associated bio-manufacturing
- Performed opportunity assessment and competitive landscape analysis
- Performed Voice of Customer research
- Refined system’s value proposition, competitive differentiation and positioning
- Led strategic partnering activities
Results
- Final format for system defined and in design phase
- Multiple partnerships both completed and in progress
- Japanese regulatory pathway cleared
